to help Cebuanos connect with local food sellers on Let’s Eat Bai Community, PGAG to provide its avid followers with its own open-for-all Community within the messaging app, and San-En Neo Phoenix to keep basketball fans updated on the latest sports news.Īpart from partnering with local brands and organizations, Viber has also introduced a new feature in June 2021 that’s poised to become a new favorite feature among users.
Viber in the Philippines has partnered with local brands like GCash to help micro, small, medium entrepreneurs on Food PH bot through the Negosyoserye webinars, LEB Holdings Inc. It has also pursued partnerships with fintech companies, tie-ups with government agencies particularly the health departments, and pacts with telecommunication companies.
With this, the app has noted significant growth in content collaborations across various categories like entertainment and sports. Filipinos below 24-years-old have also started using the app more, making up 17% of its users, while the remaining 13% are 52-years-old and up. What’s more interesting is that Viber has noted that over half of its users in the Philippines are part of the younger demographic with 40% belonging to the 25-34 age group, followed by the 35-50 at 30%. Group chats grew 17% while group chat messages saw a growth of 19%. These partnerships have been Viber’s key driver for success, as the messaging app has recorded 57.37% growth in calls in 2021, with 31% increase in the use of messages. Viber, one of the world’s leading apps for free and easy communication, has expanded its growth in the Philippines in 2021, as it has pursued strategic and effective local partnerships that respond to the shifting needs of the users and allow them to explore how the app can be an integral part of their day-to-day life beyond calls and messages. Younger users, lifestyle content, and fintech features are key drivers for growth
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